The “19-Step Home Marketing Plan”…

Presenting your marketing plan is the final step before signing the listing agreement.  It's an extremely powerful tool for bringing all of the elements together into closure.  Below, we have outlined a "19-Step Marketing Plan" you can reference to create your EXCLUSIVE PLAN for your prospects and clients.  We don't know how many steps your plan will have, but it should be enough to impress the sellers, specific enough to beat-out your competition, yet not so burdensome that you can't accomplish all of them. 

One important key to your Marketing Plan:  Make certain you state your marketing strategies in the form of benefits.  Don't just say "enter your home into MLS," say: "submit your home listing for exposure to over 1,800 active agents in the Multiple Listing Service system." Remember the saying: "The more benefits you tell, the more homes you sell."  Although your office most likely has a company policy and standard marketing tasks, here's a sample of Company Objectives and Marketing Plan you should consider.  Remember, benefits are what spark the emotions in people.  Benefits sell listings and homes.

Company Objectives

1.   To expose your home to the maximum number of  interested and capable buyers;

2.   To educate all interested prospects on the unique features and lifestyle benefits your home offers;

3.   To help you get the highest possible sales price for your home;

4.   To make the listing and sales process easy, convenient,  and problem-free for you;

5.   To educate and assist you in the most effective ways to present your home for the greatest buyer impression;

Marketing Plan Elements:  You can present as numbers, or steps.

1.      Submit your home listing for exposure to over 1800 active agents in Englewood, Venice, Port Charlotte, Punta Gorda and Northport via Multiple Listing Service databases,

2.      Present copies of your home listing to all of our company’s active agents who each day work with bona fide buyers,

3.      Give you with PROVEN professional advice on dressing your home to show exceptionally well, and to sell for the highest possible price,

4.      Promote your home the Real Estate Book targeted specifically to home buyers – with a monthly circulation of 20,000 readers with on-line links to 15 different web search engines such as Yahoo, MSN, Homes.com and Ticketmaster Real Estate

5.      Create a custom color flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home,

6.      Maximize showing exposure through professional signage – ALSO specifically designed with proven strategies to motivate buyer calls,

7.      Enhance convenience of buyer viewing, yet maintaining security for you and your family by placing your home on a lock box.  We work as a team, and make every effort for one of us to be present when another agent shows your property.  

8.      Promote your home through public Open Houses,

9.      Promote your home by distributing color flyers, brochures, and making personal announcements to real estate board meetings,

10.  Educate you and your buyers on the numerous financing plans to make buying your home EASY!

11.  Suggest constructive changes to your home to make it more appealing…and a higher-priced sale more likely to interested buyers.  Many of our suggestions can capture up to $10 for every $1 invested.

12.  Keep you educated and up to date on listing and selling market conditions in your area,

13.  Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.

14.  Place your home with our exclusive Gulf Realty website (gulfrealtyinc.com), which is consistently one of the first sites to open when people key-word our city.  This way, you’re home will have maximum exposure to newcomers to the area.

15.  Follow-up on all agent showings to answer questions and motivate interested buyers to pursue your home,

16.  Ensure than any offers from buyers are pre-qualified and capable of closing on the purchase – thus saving you time and money from unqualified buyers,

17.  Actively represent YOU in contract negotiations with buyers to help get the highest selling price for your home, and minimize any stress incurred in selling your home,

18.  Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing,

19.  Personally deliver your proceeds check at the closing of your home.